The West Coast Cooler Fashion week is back with a clash of bright colours, sequins and textures. I attended the launch party at Bullit Hotel a couple of weeks ago and I was inspired to update my wardrobe. I find it so hard to know what to wear at this time of the year when the summer sun is fading and it’s not quite cold enough for a big coat but I muddle through.

This year for the launch I choose to embrace red, one of my favourite colours and I went for a block colour in a little Florence and Fred number however I did see a few fashionistas rocking smaller elements of this colour be it earrings,hats or shoes but as you should all know by now I’m no shrinking violet.


Photo Credit Brendan Gallagher photography.

Fashion to me is a way of expressing yourself, it’s an extension of your personality. I love to attend the fashion week shows as a form of entertainment, they are a performance of materials and models flowing up and down the catwalk and I get inspiration for my personal style as well as picking up on new trends. I’m not a trend setter but I find the shows stylists can find the best of the high street and local designers which I love to mix and match into my own look.

Here a few pictures of some my favourite from the launch and I look forward to seeing a lot more. I was particularly impressed with the In Chlomo line and I was a little shell shocked to find out this brand actually comes from a designer born and breed in my hometown. Her sequinned and textured pieces spoke to the diva in my soul and I look forward to seeing a lot more of Chloe’s work.


Photography Stephen Potter. Pic 1 Alex wears Debenhams and In Chlomo. Pic 2 Hannah wears In Chlomo. Pic 3 Nuala wears ASOS.

One of my favourite looks styled on the day had to be Aimee in the ASOS velvet blazer and that is a Jo Malone Ribbon round her neck.


And these floor length gowns from Akani and Blush modelled by CMPR models Aimee and Alex  guaranteed to be a showstopper at any event.



If you want to see more glamour and sparkle read on for the full details of this year’s event and mark it in your diary now.


Emer D xx



This seasons full show details are as follows..

The now iconic event, which is firmly fixed in the social calendar, will see four days of fantastic fashion from 26-29 October with the main runway shows taking place at a new home in St. Anne’s Cathedral – meaning longer catwalks, more space and lots of interesting backdrops for photos – both of the fashion on the runway and of the guests in their stylish looks.
As well as the runway shows at St Anne’s, there will also be the popular weekend events, including Sushi Saturday at Zen, Style Sunday and a new ‘F Words’ brunch on the rooftop at Bullitt, featuring speakers including Tiffany Brien, Kim Constable, Maria Rafferty and ‘Gluten Free Fi’ talking Fashion, Fitness, Food & being Female.

Fresh out of a summer at Vogue’s intensive summer course, director Cathy Martin is excited about the colours and textures on the catwalk. “I’m looking forward to seeing local retailers and designers showing off all the colours, silhouettes and textures which we saw at the international shows. From fiery red shades like those seen on Gigi Hadid at MaxMara, to deep Burgundy and Bordeaux colours which were prevalent at the Burberry and Mulberry shows; plus there will be plenty of futuristic metallics as seen at Chanel and Balenciaga as well as total texture clashes which took over the runway at Gucci’s super maximalist show.
“We always try to make our shows a true example of fashion theatre. And as people move towards more experiential activities, our events allow them to really engage with fashion first hand. We’ll have our usual complimentary West Coast Coolers for every guest at the show as well as a William Morris eyewear ‘Specs Appeal’ pop up, where style spotters will seek out the best dressed guests, who’ll win sunglasses and eyewear. There will also be a beautiful Versace wallpaper backdrop for photos courtesy of Noblett’s as well as other beauty, boutique and designer pop ups for guests’ enjoyment before and after the shows themselves.
“Our hair partner is the Lisburn Road’s newest salon, Monet Hair, and L’Oréal Colour Trophy winner Lee Stinton will lead the creative direction alongside Paddy McGurgan on make up, who’ll be supported by global cruelty free make up brand Illamasqua, so I’m excited to see what this creative team comes up with – they’re even talking about a fantasy hair and make up show to round off one of the St Anne’s catwalk shows. I hope that vision comes to life!”
Paddy and Lee will also be speaking at the flagship ‘Style Sunday’ event on 29 October at James Street South. The sumptuous style luncheon will close FASHIONWEEK and round off a month of activities by Action Cancer for breast cancer awareness month. The event will showcase top stylist picks from Blush Boutique in Belfast as well as the trend masterclass from hair partner Monet Hair and Illamasqua at Make Up Pro Stores. Plus, there will be an Illamasqua gift for every guest as well as West Coast Cooler cocktails on arrival.
Brand manager Laura Shiels from title sponsors West Coast Cooler commented: “Here at West Coast Cooler we are excited to continue our participation with Belfast FASHIONWEEK. Celebrating individuality and creativity is something we are passionate about and we cannot wait to see what the new season has in store. Amazing campaigns like our #WCCStyleSquad gives us a great opportunity to integrate our audience with our brand activity and allows us to interact with all of our fashion-savvy consumers”
The full show schedule is available online at along with details of this season’s trends plus links to all participant retailers and sponsors. Catwalk tickets for the main shows on 26 & 27 October, which cost £20 (or £30 for a limited number of exclusive front row seats), are available to purchase from Belfast Welcome Centre on 028 9024 6609 or via the links on For reserved seats and groups of four or more, the BFW team can take direct bookings – just call 02890421509 or email to place an order and reserve seats. The BFW team will also manage bookings for all other events including Sushi Saturday (£35) and the ‘F Words’ brunch (£29) on Saturday 28 October as well as Style Sunday (£45) on Sunday 29 October, which is in support of Action Cancer. Ticket price includes a refreshing West Coast Cooler on the day.